Direct Marketing
There's no better way to increase the effectiveness of your marketing than by combining print and online personalised campaigns to maximise your rate of return. Your materials need to fit the specific profile and interests of each customer. At 3 Lotus Media, we design marketing pieces that highlight your company's strengths and use variable elements to personalise each piece for your individual customers.
Mindfire
At 3 Lotus Media, we have access to a marketing tool that has got us pretty hot under the collar. The system, which we call MindFire, is a web-based service that links the impact-power of direct mail with the interactive capabilities of the Internet. And its response rates are out of this world.
Combining the power of personalised direct mail with a personalised online experience is the next level of direct marketing cross-media solutions. MindFire automates the creation, management, and tracking of personalised URLs and VIP landing pages to match the look and feel of a direct mail piece. After receiving a direct mail piece containing their personalised URL, customers visit their VIP landing page providing valuable leads data.
This easy to use system can help your company develop more qualified prospects, convert high quality leads into revenue and measure results in real time. The two powerful response channels work together to vastly improve direct marketing response rates – between 20% and 30% for a single campaign, far overshadowing the 1.5% response rate that a standard direct mail campaign would produce.
Discover the power of using a single, affordable system to help you deliver unprecedented results. There’s nothing to install and no server to buy. You access MindFire from any Internet connection, using a standard web browser. Put simply, this is a revolutionary product that will transform your business. For more information, contact 3 Lotus Media now.
